Welcome to Lanie’s Blog

  • Digital Marketing

    14th Aug 2019 by

    It probably wouldn’t surprise you to know the online world is growing rapidly, digital marketing is very much the way of the present. With 86% of Australians connected to the internet at home, it’s not hard to wonder why it has become a big part of our lives (Australian Bureau of Statistics 2018). Digital marketing is… Read more

  • Entertainment and Sporting Digital Marketing Mix

    12th Sep 2019 by

    Impact of the Internet on Entertainment Industry – Marketing Mix The Entertainment industry includes a wide range of activities such as movies, TV, games, gambling and music (Blais, Craig, Pepler & Connolly 2008; Safrath 2011). The table below shows that using the internet for entertainment purposes has increased by a massive 20% from 2015 to 2017 in Australia and is one of… Read more

  • Google Innovation and Business Model

    5th Sep 2019 by

    Superior Innovation Innovation is wildly important in the business world; it is the essence of understanding customer needs and wants and being able to serve them effectively and efficiently (Rajapathirana & Hui 2018). Innovation is the ability to adapt to a dynamic and ever-changing market, which leads to increased competitiveness and generally increased profitability as well… Read more

  • Social Media: Do Celebrities Call all the Shots?

    25th Aug 2019 by

    Social media is a complex online ecosystem that features many different groups. The main 3 groups are organisations, influences and consumers. The mind-boggling fact is that no matter what your logging on for you will end up consuming media in many different ways! So how can we better understand the strategic way to use social… Read more

  • Fluid Art Tutorial

    22nd Aug 2019 by

    I have recently posted a fluid art tutorial on my YouTube channel please check it out it’s a little break for the usual digital media discussions… Thanks!

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The Author

Currently studying at University of Canberra in Business and Psychology majoring in marketing.

In terms of content you can expect me to share some of my passions, I love creating art and exploring the outdoors. I am also very interested health and well-being.

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